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Marketing & Positioning
Corporate Sustainability
Translating sustainability into tangible business value has been a focus of many sustainability practitioners since the seminal 1992 United Nations Rio Summit. At the heart of that discussion has been the corporate brand.
Practical benefits that contribute to the bottom line, such as increased market share or enhanced shareholder value, have been important objectives to aspire to because they place sustainability within reach of core business objectives.
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Fairmont Unmasks Its Very Own Team of "Green" Superheroes
With Universal Pictures' recent blockbuster The Green Hornet wowing moviegoers and the upcoming release of Green Lantern, starring film star Ryan Reynolds, hitting theatres on June 17th, masks, green spandex suits and secret identities seem to be in vogue this year. Never one to buck a trend, luxury hotelier Fairmont Hotels & Resorts is on board, although it believes superheroes tasked with saving the planet can come in many shapes, sizes and forms. Sure, saving mankind with telekinesis or the aid of a trusty sidekick is one way to go, but so is summoning the power to plant trees, convert grease into biodiesel and reduce waste through trash collection. With that in mind, Fairmont is breaking a comic book canon, unmasking its own league of green superheroes who leap (okay, how about preserve) tall buildings and their environments in order to make a positive impact in the places where we live, work and play.
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Taking the plunge
As part of their corporate social responsibility programs, many organizations have made or are contemplating making commitments to carbon emission reduction. For many organizations, the first step is performing an inventory of their carbon emissions and budget for carbon or renewable energy credits to offset their carbon impact on the environment and/or identifying potential opportunities to reduce carbon emissions.
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Industry Q&A: 2010 Forecast for Ontario Energy Sector
Building Strategies & Sustainability asked members of our Editorial Advisory Board for their thoughts on what happened in 2009 and what 2010 may bring for Ontario’s energy sector.
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Analyzing, Comparing, and Prioritizing Sustainability Initiatives: A Planning Process to Help Your Organization Grow Green and Make Green
A positive and exciting trend has emerged during this economic downturn – companies are continuing to press forward and integrate sustainability throughout their organizations and up and down their supply chains. In the past, firms often relaxed their efforts to implement sustainable initiatives during tough economic times, but increased awareness and proven results, have led more and more CEOs to place a focus on sustainability to enhance their business while being more responsible.
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Engaging Employees and Tenants for Successful Sustainability Initiatives
The world’s top-performing organizations and green buildings understand that employee and tenant engagement is a force that drives performance outcomes. In the best organizations and buildings, engagement is more than a human resource or landlord initiative—it is a strategic foundation for the way they do business.
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Technology Profile: Servicing The Intelligent Building
In any real estate market there is opportunity. The fabric of business have many layers including workforce, globalization, environmental, social responsibility, economic climate, to name a few – and all are driving the need for building transformation. The next generation of real estate and building services will turn workplaces and home spaces into personalized, efficient, functional, and profitable environments.
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